International Journal of Experiential Learning & Case Studies (IJELCS) ISSN 2521-9359 (Online), ISSN 2520-4475 (Print) provides an innovative conceptual framework for consideration of industry managers, corporate sector strategists, and decision makers and starves to be the basis for a collaborative dialogue and discussions between industry and academia.

Aims and Objective:

The key objective of the journal is to contribute significantly to the teaching and learning by using case studies and industry specific research articles.


IJELCS is a double blind peer-reviewed journal edited by the Institute of Business Management (IoBM), Karachi, Pakistan. The Journal is an academic resource for industry related case studies and research articles which are the outcome of experiential learning and evidence based exercises by academicians and corporate managers. It is a blend of quality research on experiential learning and a diverse set of case studies pertaining to different business disciplines covering strategic marketing, strategic management, organizational behaviour, human resource management, finance & accounting, business ethics, entrepreneurship, economics and other related functional areas.

Article Processing Charge:

IJELCS does not charge the authors any processing and publication fee, at any point in time, during or after the publication process. IJELCS also does not charge the authors any cost for article submission in IJELCS.

Peer Review Policy:

All research articles published in IJELCS go through an initial editor screening followed by a rigorous double-blind peer review by two anonymous referees.

Indexed in:

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IJELCS is using Creative Commons 4.0 Attribution 4.0 International as a commitment to provide open access to its articles.

June, 2017 (Volume 2 Issue 1)




Babar Ansari, Kanwal Gul, Aamir F. Shamsi
Home Bound Working Women and Organizational Efficiency of Developing Economy

Nawaz Ahmad, Syeda Tayyaba Fasih
Attitude of Business Students towards E-Commerce: A Case Study

Syed Amir Saeed, Saeed Ur Rehman, Muhammad Haris, Ali Nahl Shaf,
Tuaha Tahir Khan, Sarosh Khurshid & Taha Kalamd

Arrival of the German Giant at Karachi: Case Study of Henkel

Aamir Firoz Shamsi, Muntazir Haider Ali, Syed Salman Kazmi
Samsung Note 7 - An Unprecedented Recall That Created History: Exploding Phones Recovered – Exploded Trust?

Shumaila Omar,Syed Irfan Hyder, Naziha Ali
Peer Mentoring: Exploring the Impact on the Learning Culture of a Business Institute in Pakistan

December, 2016 (Volume 1 Issue 2)




M. Ekhlaque Ahmed, Mariam Saleem, Tarfa Pasha & Batul Asgharali
Changing the Conventional Way of Home Maintenance

Nawaz Ahmad, Nimra Sharif
CPEC: Investments other than China

Rubina Masum, Kausar Parveen
Need Analysis of Business Students’ Preferences: A Holistic approach to Experiential Learning

Jawaid A. Qureshi, Saad Jamal Farooqui, & Muhammad Asif Qureshi
Johnny Rockets Pakistan’s Strategic Mistakes and Opportunity in a Growing Market

Syed Amir Saeed, Huzaifa Farooq, Neelam Karim, Nabeel Ali Khan, Maha
Shah & Maheen Yousuf

Vendi Vending Machine