International Journal of Experiential Learning & Case Studies (IJELCS) ISSN 2521-9359 (Online), ISSN 2520-4475 (Print) provides an innovative conceptual framework for consideration of industry managers, corporate sector strategists, and decision makers and starves to be the basis for a collaborative dialogue and discussions between industry and academia.

Aims and Objective:

The key objective of the journal is to contribute significantly to the teaching and learning by using case studies and industry specific research articles.


IJELCS is a double blind peer-reviewed journal edited by the Institute of Business Management (IoBM), Karachi, Pakistan. The Journal is an academic resource for industry related case studies and research articles which are the outcome of experiential learning and evidence based exercises by academicians and corporate managers. It is a blend of quality research on experiential learning and a diverse set of case studies pertaining to different business disciplines covering strategic marketing, strategic management, organizational behaviour, human resource management, finance & accounting, business ethics, entrepreneurship, economics and other related functional areas.

Article Processing Charge:

IJELCS does not charge the authors any processing and publication fee, at any point in time, during or after the publication process. IJELCS also does not charge the authors any cost for article submission in IJELCS.

Peer Review Policy:

All research articles published in IJELCS go through an initial editor screening followed by a rigorous double-blind peer review by two anonymous referees.

Indexed in:

HEC (Z Category), Crossref, Index Copernicus, DOAJ, Cite Factor, Scientific Indexing Service, Google Scholar,


IJELCS is using Creative Commons 4.0 Attribution 4.0 International as a commitment to provide open access to its articles.

IJELCS uses Journal Management System (JMS) which can be accessed by Click here to View/Register. All submissions should be made online to the International Journal of Experiential Learning & Case Studies via Manuscript Submission.

June, 2018 (Volume 3 Issue 1)




Saqib Sharif
From Mutualized Exchange to Investor-Owned Demutualized Entity: The Case of Pakistan Stock Exchange

Zulqarnain Hayat, Tariq Rahim Soomro
Implementation of Microsoft SQL Server using ‘AlwaysOn’ for High Availability and Disaster Recovery without Shared Storage

Saeed ur Rehman, Syed Amir Saeed, Shahnawaz Khan, Ovais Mufti, Asfiya Ahmad, Taimoor Sultan
Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns

Kazi Afaq Ahmed, Zainab Sarwar
Consumer Willingness to Use Digital Coupons: A Case of Karachi Market in Pakistan

Syed Sartaj Qasim, Tauseef Qureshi
Implementing an Effective Cost Control Strategy at Stations: Case Study of PIA

Muhammad A. Khan, Muhammad A. Hanif, Tehzeeb Sakina Amir
A Qualitative Study on Development of Enriching Performance Management System at a Pharma-Company

Samiullah Sarwar, Zaeemah Muhammad Idris, Sheikh Muhammad Ali
Paid Academic Writing Services: A Perceptional Study of Business Students

Sana Zaidi, Naveed R. Khan, Najmunnisa Khan
Organizational Factors, Teachers’ Professional Development and Teaching Practices: Findings from Female Elementary School Teachers

Ghazala Khan, Rana Tahir Naveed, Amer Hamzah Bin Jantan
Status of Wonder Women: Challenges for Young Future Women Entrepreneurs in Pakistan

Jawaid Ahmed Qureshi, Muhammad Shahid Qureshi, Muhammad Asif Qureshi
Mitigating Risk of Failure by Expanding Family Entrepreneurship and Learning from International Franchising Experiences of Johnny Rockets: A Case Study in Pakistan

June, 2017 (Volume 2 Issue 1)




Babar Ansari, Kanwal Gul, Aamir F. Shamsi
Home Bound Working Women and Organizational Efficiency of Developing Economy

Nawaz Ahmad, Syeda Tayyaba Fasih
Attitude of Business Students towards E-Commerce: A Case Study

Syed Amir Saeed, Saeed Ur Rehman, Muhammad Haris, Ali Nahl Shaf,
Tuaha Tahir Khan, Sarosh Khurshid & Taha Kalamd

Arrival of the German Giant at Karachi: Case Study of Henkel

Aamir Firoz Shamsi, Muntazir Haider Ali, Syed Salman Kazmi
Samsung Note 7 - An Unprecedented Recall That Created History: Exploding Phones Recovered – Exploded Trust?

Shumaila Omar,Syed Irfan Hyder, Naziha Ali
Peer Mentoring: Exploring the Impact on the Learning Culture of a Business Institute in Pakistan

December, 2016 (Volume 1 Issue 2)




M. Ekhlaque Ahmed, Mariam Saleem, Tarfa Pasha & Batul Asgharali
Changing the Conventional Way of Home Maintenance

Nawaz Ahmad, Nimra Sharif
CPEC: Investments other than China

Rubina Masum, Kausar Parveen
Need Analysis of Business Students’ Preferences: A Holistic approach to Experiential Learning

Jawaid A. Qureshi, Saad Jamal Farooqui, & Muhammad Asif Qureshi
Johnny Rockets Pakistan’s Strategic Mistakes and Opportunity in a Growing Market

Syed Amir Saeed, Huzaifa Farooq, Neelam Karim, Nabeel Ali Khan, Maha Shah & Maheen Yousuf
Vendi Vending Machine