Archive 2024

December 2024 (Volume 9 Number 2)

1. Exploring the Connection between Social Media Marketing Activities and Purchase Decisions, Focusing on Electronic Word of Mouth and Brand Awareness

2. Decoding Career Choices: What Drives Undergraduates to Major in HRM?

3. The Dynamics of Training and Development Initiatives: Unraveling their Influence on Organizational Performance

4. Digital Whisperers: Decoding the E-WOM and Credibility Cocktail Driving Purchase Intentions

5. Impact of Green Advertising on Consumer Purchase Intentions in the Beverage Industry: The Moderating Role of Product Quality

6. Factors Affecting Pre-Travel Planning of Families Netnographic Study of Facebook Group “The Travel Diary”- A Case Study

7. Green HRM and Organizational Sustainability: A Quantitative Corporate Study

8. Comovement between the Stock Markets and Commodity Market

9. Interlinkages between Foreign Direct Investment, Energy Consumption, and Economic Growth: Empirical Evidence from Pakistan

10. Import Substitution Elasticity in Antidumping Measures: A CaseStudy of Pakistani Firms Behaviour

June 2024 (Volume 9 Number 1)

1. Riding the Wave: The Growing Preference for Public Transit System among Customers

2. Gauging Returns and Volatility of Crude Oil Using GARCH Approach

3. Brand Identity and Brand Image Congruence to Improve Branding Practices: A Multi-Case Study on Startups

4. A Study on The Relationship Between Digital Competencies, Mindfulness, Social Media Usage and Work Performance in the Automobile Industry of Pakistan

5. An Analysis of Social Networking Sites in Developing Electronic Word of Mouth and Brand Loyalty

6. The Role of Islamic Banks to Increase Financial Inclusion in Southeast Asia, the Middle East, and North Africa

7. Does Motivation Impact Employees’ Job Performance in Public Sector Organizations? A Myth or A Reality