Archive 2023

December 2023 (Volume 8 Number 2)

1. Neuromarketing Practices and Their Role in Raising the Efficiency of Marketing Performance – An Applied Study in the General Company for Cars and Machinery Trade Al-Waziria

2. Pre, During and Post Covid-19 Stock Returns and Volatility Comparison Empirical Investigation from Pakistan

3. A Scientometric Study of the Brand Building Process in Organizations

4. Social inclusive approach by developing women entrepreneurship A Nestle’s way of creating shared values in Pakistan

5. Uncovering the Determinants of English Language Anxiety among Undergraduate Learners in Pakistan A Study at a Private University in Pakistan

6. Service Quality an Antecedent of Customer Satisfaction_ A Comparative Analysis of Four Alternative Service Quality Models on Customers of the Banking Sector of Pakistan

June 2023 (Volume 8 Number 1)

1. The Bank of Indus: A Strategic Operational Transformation

2. Study on Factors Affecting Employee Turnover in the Banking and Automotive Sector of Pakistan

3. Impact of Fear of COVID-19 on Employee Productivity and Work Satisfaction – A case study from the Banking Sector of Pakistan

4. The Impact of Digital Marketing on Consumer Buying Intention- A Case Study of Pakistan

5. Factors Influencing Consumers’ purchase Intentions toward Organic Food